The UConn Business School and CABA have been great partners for STANLEY Healthcare. We knew that we had some data issues within our business and our company had just started a partnership with UConn to utilize students within the program. As we embarked down the road of this initial project, we really did not know […]
Manufacturing / Consumer Goods
Project: Clorox
Clorox disinfecting wipes are the star products of Clorox, having a lion’s share of sales amongst its competitors. The company has been traditionally using just the past sales data for forecasting its immediate future demand. The major problem with these kinds of models are they do not take into account some of the very influential […]
Project: Henkel
As part of their capstone project, 36 UConn graduate students in the MSBAPM program were asked to provide data analysis, customer insight, and e-commerce support to consumer giant Henkel, whose North American headquarters is in Rocky Hill, Conn. UConn has developed a strong partnership with Henkel, a consumer company whose three U.S. business units include: […]