MSBAPM Students ‘Awash’ in Knowledge After Completing Capstone Project For Henkel

Creating a great laundry detergent is just the first step in conquering the household cleaning market.

That’s one of the concepts that UConn MSBAPM students learned during their capstone-class project last month. Their task? Providing data, customer insight, and e-commerce support to Henkel, which markets a wide range of well-known consumer and industrial brands in North America, including Persil®, Purex®, and all® laundry detergents and Snuggle® fabric softeners.

One capstone project involved creating competitive analysis and effective strategies for omnichannel branding, reviewing data to gain insights and recommend innovative areas to exploit sales. Another project addressed aggregation of data from e-commerce market places to help make business decisions and process efficiency.

“Partnering with UConn to advance the data analytics and tools for our eCommerce team was a great way to tap into local talents, fresh perspectives, and hopefully provide a great learning experience for the students,” said Laura Hyland, vice president of eCommerce for the company’s Laundry and Home Care division. “We are richer for it and look forward to adopting some of the work that the students completed.”

Alumna Yiyao Zhang, ’15 MSBAPM was also enthusiastic about the student contributions.

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